New Lucas Oil Off-Road Racing Series at
Bark River International Raceway to be Named the
Lucas Oil Midwest Short Course League
Bark River, MI., April 16, 2018: Bark River International Raceway, in partnership with Crandon International Raceway (Wisconsin), ERX Motor Park (Elk River, Minnesota) and the Lucas Oil group, announce the new off-road, short course series name and logo, as the Lucas Oil Midwest Short Course League.
The tracks previously announced the unity in joining forces with the Lucas Oil Group to ensure strength and longevity in off-road, short course racing in the Midwest. This collaboration is the first in a decade, that unifies short course racing under one umbrella. The agreement was created to strengthen the sport’s future.
“We were going for a new and fresh look and wanted a cool name to help create the unity we’ve all be wanting for many years,”stated Ritchie Lewis, Director of Race Development for Lucas Oil, about the new logo and league name.
For 2018, current Midwest rules will remain in place and be sanctioned by the Lucas Oil Midwest Short Course League. Driver registration, fees and purses, as well as a league website, are being finalized. Bark River International Raceway will have representatives at the upcoming Morr Motorsports Swap Meet later this month, in Lena, Wisconsin to speak with drivers.
Along with the new name and series look, Bark River is excited to announce the welcome addition to the weekend, professional off-road racer, nationally syndicated radio host and media personality, Jim Beaver, as the weekend track host. Jim is a third generation driver who currently competes in off-road’s premier Trick Truck division, as well as being a factory Polaris RZR driver in the Polaris RZR Star Car. His radio show, the Down & Dirty Radio Show powered by Polaris RZR is the number one motorsports radio show in the United States, on iTunes and is syndicated to 200 AM/FM networks domestically and streams Internationally to the American Forces Network.
“Excitement is building as we add racers, in-track entertainment, plan to launch the opening of ticket and camping sales, and iron out logistical details. The planning of this is late in the year, but the support we have been shown from fans, racers and area businesses is no surprise in our incredible area,”comments Courtney Prost, Director of Development for Bark River International Raceway.
Pro and Sportsman Drivers will be broadcast on National television and streamed online, which will benefit both the racers and corporate partners. Local and National businesses have shown support for the track through partnerships, which allow financial support to the track in return for extensive marketing coverage to the partnering organization. Partnerships are available at any level and are customized to fit each business’ marketing and budget needs.
Ticket and camping sales will open May 1 on BarkRiverOffRoad.com. In previous years, racing was held Saturday and Sunday, whereas moving forward, points racing will begin Friday night and run through Sunday. Friday night entertainment will be the band Sore on Sunday and Runaway Train will take the stage Saturday night, both 8:30pm to 12:30am EST.
Ticket prices are $25 per day Saturday and Sunday, or $40 for a weekend pass. The Saturday, day pass will gain the user access to the Friday night racing/entertainment as well.
For ticketing, camping or general race weekend questions, please use the contact us link on our website at BarkRiverOffRoad.com or message the Bark River International Raceway Facebook page. For partnership opportunities, email CourtneyP@BarkRiverOffRoad.com.
2018 Lucas Oil Midwest Short Course League Pro and Sportsman Schedule
June 15-16-17 – 25thForest County Potawatomi Brush Run – Crandon, WI
July 13-14-15 – 3rdAnnual ERX Off-Road National – Elk River, MN
Aug.10-11-12 – 43rdBark River Off-Road Rumble in the U.P. – Bark River, MI
Aug.31 – Sep. 1 – 49thWorld Championship Off-Road Races – Crandon, WI
Sep. 2 – 3rdAnnual Crandon World Cup/AMSOIL Cup – Crandon, WI
Lucas Oil Partners with Bark River, Crandon and ERX Tracks to Form
New Short Course Off Road Racing Platform
2018 To See Lucas Oil join Midwest tracks and PRO Classes
New Four Event Championship Includes Strong Broadcast Package
Sportsman Classes to Be Incorporated with Lucas Oil Regional Sanctioning
Bark River, MI. (March 22, 2018): For the first time in a decade, the visceral motorsport of short course racing will, once again, be unified – thanks to a newly completed partnership with Lucas Oil and a group of Midwest racing tracks that include: Bark River International Raceway (Michigan), Crandon International Raceway (Wisconsin) and ERX Motor Park (near Minneapolis).
“All of us in the short course world have worked tirelessly over the past 10 years to promote the sport and help it to reach its full potential,” explained Lucas Oil Executive Vice President Bob Patison. “This expansion is not only exciting for all sides, but it also incorporates big events at proven venues. The objective is to create one viable national touring series for the PRO categories in the next year or two, but we also want to address the economic realities of short course racing by examining a blended rules package and lowering operating costs in the near future.”
The long-term agreement was created to unify the sport on a national level over the course of the next two seasons and into the future. Today’s announcement is based upon the strengths, history and unique aspects of a form of motorsport that has deep roots in both the American west coast and Midwest. Short course racing began in the fall of 1970 in the tiny Northwoods town of Crandon, Wisconsin.
“We have been involved with this sport longer than anybody, but it was finally the right time to come together and work in one unified direction,” observed Crandon International Raceway President Cliff Flannery. “History is a great teacher. No major form of motorsports has operated successfully with two or more groups working against each other for racers, sponsors, fans or attention. Together with Lucas Oil, our goal is to bring racing fans the best athletes and highest level of competition at the biggest venues for years to come.”
For 2018, this new partnership will kick-off with the four weekend championship events, for both the PRO and Sportsman categories, which will compete this season under existing Midwest rules packages. Crandon International Raceway will host the season opener at the 25th Anniversary Forest County Potawatomi Community Brush Run on June 15 th-17th. The competitors then travel over to the Twin Cities Takedown at ERX on July 13 th-15th then head to the Bark River International Raceway August 10 th-12th for the 43rd Bark River Off Road Rumble in the U.P. The season will then conclude at the 49th Annual World Championship Off Road Race and the Crandon World Cup/AMSOIL Cup held at Crandon International Raceway, August 31st – Sept. 2st.
“Bark River is ecstatic to help originate the collaboration between the Midwest tracks and Lucas Oil. To create our own Midwest championship shows racers, fans and partners that we are positioning ourselves, in collaboration with our peers, to build and expand short course racing not only now, but for years to come,” comments Courtney Prost, Director of Development, Bark River International Raceway. “We have always had the best interest of racing in mind while taking these steps. In doing so, we are confident that we will be able to grow the number of athletes and level of competition we are bringing to Bark River, with the Lucas Oil group.”
The new venture also incorporates an extensive broadcast and online streaming package for Midwest races and corporate partners that includes the world-class Lucas Oil Production Studio team responsible for all of the Lucas Oil TV programming. PRO category racers can look forward to a total of 16 one hour broadcast shows on MAVTV (with multiple showings) that are comprised of four one hour shows – per race weekend. In addition, broadcast quality live streaming will cover approximately five hours of PRO and Sportsman categories – per race day – to be distributed internationally – via Lucas Oil Racing TV (LORTV).
“While we represent the newest purpose-built venue in short course racing, the spirit of cooperation between the Lucas Oil group and the Midwest tracks is the most positive development yet in helping us reach ERX’s full potential,” explained President Chris Carlson. “We are within an hour’s drive of a huge population base, located in the Minneapolis/Saint Paul area. I am confident that bringing the best teams, competition and exposure – via our new partnership with Lucas Oil – will drive our future success.
Lucas Oil and the award winning Lucas Oil Studios, along with the three Midwest track management groups, are working diligently on all of the logistics and as many details as possible. The details will be released as they become available over the coming days and weeks – leading up to each of the four scheduled weekends.
“We are working to finalize all of the preliminary plans,” stated Ritchie Lewis of Lucas Oil. “This all came about very quickly and with a tremendous amount of welcomed cooperation between Lucas Oil, Crandon, Bark River and ERX. From the moment we were notified, our team has worked tirelessly to ensure that we do our part in keeping short course racing alive and well in the Midwest. We are excited to work with the Sportsman and Pro teams in a manner that does not prevent anyone from racing. We want every short course competitor in the country to feel welcome and come out and support these tracks and have a good time while racing under the Lucas Oil banner.”
2018 Lucas Oil Off Road Racing Series Midwest
Lucas Oil Midwest Sportsman Regional Series Schedule
June 15-16-17 – 25th Forest County Potawatomi Brush Run, Crandon, WI
July 13-14-15 – 3rd Annual Twin Cities Takedown at ERX, Elk River, MN
Aug 10-11-12 – 43rd Bark River Off Road Rumble in the U.P. , Bark River, M
Aug 31 – Sep. 1 – 49th World Championship Off-Road Races, Crandon, WI
Sep. 2 – 3rd Annual Crandon World Cup/AMSOIL Cup*, Crandon, WI