After the dissolution of the Lucas Oil Midwest Short Course League, ISOC has been working with leadership from Crandon International Raceway, Bark River Raceway, ERX Motor Park and industry experts to create a unified series which will honor the rich legacy of the sport, while blending in some much-needed progressive change. With a short-term goal, of increasing exposure and developing a consistent racing platform, the new series also has an eye on long-term sustainability. The goal of unifying a short-course racing series in the United States is headlined by bringing the best off-road racers in the world together, while creating a unique platform for manufacturer involvement. Championship Off-Road plans to expand and broaden all aspects of the short-course racing market in new and innovative ways; look for more exciting news coming soon.
“We understand the difficulties that lay before us, because we’ve been through it,” said ISOC President, Carl Schubitzke. “There are no quick-fix answers, but we know how to build a competent and professional business-model around events that are beneficial to everyone involved. This ten-race series, will lay the groundwork for future success and that success starts with the racers. Our mission statement is that we are a racers circuit, and that is how we will continue to operate. Along with working amongst the racers, Championship Off-Road will create a National footprint increasing awareness and coverage for manufacturers and sponsors alike.”
Based out of Albertville, Minn., ISOC is the ownership group behind the world renowned AMSOIL Championship Snocross. ISOC turned the then struggling series into a marketable and entertaining National sport, while growing its base of major, national-level sponsors, many of whom have been involved with the company for more than a decade. Championship Off-Road is already proud to announce its new partnership with Dirt City Motorplex. The Lena, WI. race course will ensure great racing for the World’s best Short Course racers once again this summer. “Dirt City is very excited to partner with ISOC for the 2020 season and beyond. We are very confident this is the best move for the future of Off-Road racing in the Midwest.” Said Don Demeny, Dirt City President.
ISOC also owns its own television production company, Long Haul Productions, and has previously worked with both Crandon and ERX. They have also worked on other racing projects including; Champ UTV, Pro Watercross World Championship, and the American Rally Association.
“ERX has been working with the team at ISOC for more than ten years, and we have always been impressed with the level of professionalism and integrity they bring to every single event that they are a part of,” said Chris Carlson, Co-Owner of ERX Motor Park. “We are thrilled to be working with ISOC and the newly formed Championship Off-Road, and look forward to doing our part to ensure a strong future for the sport of short-course racing.”
Courtney Prost, Director of Development for Bark River International Raceway expressed, “We have always had the best interest of our club, racers, partners, volunteers and fans in mind while making decisions and going into our 45th year, we are confident this will be the best move to maximize all elements for everyone involved.” The inaugural season of Championship Off-Road will feature increased presence in the already growing Side-by-Side market. Additionally, the all new Off-Road series will be highlighted by the current four short-course race venues in the Midwest. The series looks to expand the business model nationwide in the near future.
The final schedule of events, television/live-stream exposure and rules packages are expected to be released soon.
About ISOC: Championship Off-Road and AMSOIL Championship Snocross Powered by Ram, are owned and operated by the International Series of Champions (ISOC) out of Albertville, Minn. For more information on its events and schedules, go to www.championshipoffroad.com.